Website glossary
- Domain
- The unique address used to access a website, such as businessname.com.
- Hosting
- The service that stores the website files and keeps the site available online.
- SSL
- A security certificate that protects the connection between the visitor and the website and enables HTTPS.
- Responsive design
- A structure that adapts the website to desktop, tablet and mobile without losing readability or functionality.
- Local SEO
- Optimisation that helps search engines understand the business, services and location without guaranteeing specific rankings.
- CTA
- Call to action: a button or link that guides visitors to contact, request a quote, book or buy.
- Preview
- A private website version presented for review after proposal approval and the applicable initial payment.
- Maintenance
- Technical support and changes covered by the selected service after publication.